Previous |  Contents | Next Download the eBook "Me me me! My favourite word." — Seth Godin The people paying Here’s the key thing about social photography. Those people in your viewfinder are paying your bills. All of your bills. And the images you take are more or less worthless to anyone else. What are your customers after? Why do they want their photographs taken? Actually, do they want their photographs taken? In social photography the trick is to understand that it’s not about the print, or the album, or the photography, or Photoshop, or what your peers think To View More >>

Previous |  Contents | Next Download the eBook “Your lizard brain wants you to be average.” — Seth Godin When it comes to building a long term career in professional photography, many are called but few are chosen. That’s another major lesson from our five decades in this business. Not everyone can make it to the top, although anyone can be busy if they slash their prices. Busy is one thing. Busy, happy and successful is a bit more complicated. Here are the key points you need to bear in mind if you want to stake your claim closer to the higher end of the To View More >>

In many markets Covid is likely to limit the size of weddings —  and therefore wedding photography — for some months yet. And with all the restrictions and uncertainty many weddings are likely to be postponed until next season. But there's an upside! Any 2020 weddings delayed until 2021 and 2022 could make those years busier than normal! Which will be a great "problem" to have, as long as you can cope with the extra work. What that means…  • This year albums will be very important as a way to maximise revenue and profit from wedding clients — both current To View More >>

Time is a valuable resource in any business, but especially photography. With that in mind, it makes sense to make the most of it, and to ask yourself, can I do things more efficiently? If I could outsource something, should I? Is what I'm doing even necessary? Here are four ways to optimise your time and make the most of every shoot. Photograph by Lauren Anne Photography Photograph by Lauren Anne Photography 1. Outsource Ask photographers why they got into portrait and wedding photography and they'll say how they love photography … or telling love To View More >>

This week, 'Album of the Week' goes to Shevan J Photography! Check out this beautiful wedding, captured by Shevan's lovely photography. We love the story of how Shehara and Sachin first met too, and the cultural intermix of Buddhist, Hindu and Christian too. "Sachin and I first met  at  my 18th birthday in 2009. He had just moved to Melbourne from Sydney. He didn’t know many people at the time but fortunately had made a few friends in his first week who convinced him to come to my birthday drinks. Somehow, a month later, I was dating the To View More >>